Our values

At Fincoach, we believe in financial wellbeing built on time-tested principles and unwavering integrity. Our journey began within the big corporate machine, where financial advice often focused more on asset gathering, percentages, and sales than on genuine support. But as we delved deeper into personal finance, we found ourselves drawn to the principles championed by Warren Buffett, Jack Bogle, Howard Marks, and Charlie Munger—advocates for frugal living, accountability, and long-term consistency.

These legendary thinkers challenge the mainstream approach of complex products and high fees. Inspired by them, we’ve shaped Fincoach as a service that doesn’t sell funds, products, or new financial “solutions.” Our service is simple: you get our time, attention, and best insights for a fixed fee, based on your needs, not your net worth.

• Transparent, Flat Fees: The wild concept of paying for financial advice on a percentage basis is ingrained in traditional finance. But why should someone with twice the assets pay double for the same time and service? At Fincoach, we believe in a flat, transparent fee. Our value lies in the guidance we offer, not in the amount of assets you have.
• Unbiased, No-Sales Approach: With Fincoach, you can be sure that there’s nothing to sell. We don’t offer funds, manage assets, or promote products. You get our time, insights, and guidance—pure and simple. This means that our only incentive is to serve your best interests, helping you make decisions aligned with your goals.
• Simplicity Over Complexity: Echoing Buffett and Bogle, we believe most people don’t need complex financial strategies or high-cost products to succeed. Our coaching centers on straightforward, proven practices—avoiding debt, saving consistently, and making sound decisions over the long run.
• Accountability and Empowerment: We’re here to help you take control of your finances, guiding you to be responsible and confident in your decisions, rather than reliant on someone else’s plan or “product.”
• Questioning Traditional Fund Management: Studies show that the vast majority of actively managed funds fail to outperform the market over time. Just 10% of funds beat the market after 15 years.* Even Warren Buffett bet against hedge funds and won, proving that simple, low-cost approaches often outperform. 

At Fincoach, we aim to empower, not sell. By focusing on clarity, frugality, and integrity, we help you build a financial foundation that serves you, not big financial corporations. Our values are rooted in traditional, timeless wisdom—because good financial decisions shouldn’t need a sales pitch or a commission.